Engineering is a branch of science and it applies concepts of science and mathematics to devise solutions for a wide range of problems. It applies to various fields of our life and society. It is about creating new things as well as improving existing products and processes by applying creativity and experiences.
Engineering as a profession gets respect everywhere and very popular as a career option. Engineers design machines, construct buildings and other structures, design spacecrafts and aircrafts and much more.
Advertising as a career involves creating demand, promoting marketing, brand building and creating awareness through effective communication. Advertising is a stream of Mass Communication.
Some of areas under advertising:
It is about organizing, promoting and managing events.
It is about creating and promoting an individual, organization or product image as a brand.
It involves creating demand and promoting products through internet.
Field of advertising is very dynamic and very competitive. It is not a fixed hour job. It mostly suits for persons who are creative, possess excellent communication skills and can handle lots of work pressure and that is why it is highly remunerated career for suitable persons. However, normally at the starting level remuneration is low. But if you are really good you can achieve a lot in a short period.
Anyone interested in starting a career in advertising can find jobs in Ad Agencies or in big organisations which handles most of advertisement and promotion related activities themselves inhouse. Ad agencies offer many job opportunities in creative and non-creative fields:
Creative Directors, Copywriters, Graphic Designers, Art Directors, Photographer or other creative staff.
Account Executives, Media Coordinators, Media Directors, Researchers or other non-creative staff.
Advertising managers manage account services, creative services, and media services departments. Creative Directors supervise art director, copywriter and creative department staffs who develop the content and presentation of advertising. Media directors watch over media section and plan communication media for promotion and dissemination of advertisement - radio, television, newspapers, magazines, internet, or outdoor signs.
Promotion Managers plan and control promotional activities and decide discounts, incentives, etc. Account Executives manage the accounts department, estimate the need for advertising needs and maintain accounts.
There is no such specific course or training required to enter advertising industry. Each job profile has it own requirements, for example, visual arts (Graphics Designer, Art Director), photography (Photographer), journalism (Copywriter), etc.
Generally, for advertising management positions Bachelor degree or MBA in Advertising or Bachelor or Master degree in journalism is preferred.
Information Technology deals with managing and processing information through computer hardware, software, networking and other technologies with a goal to design, store, process, transmit and protect information.
The impact of Information Technology has touched everyone - industries, governments, academic institutions, businesses, financial institutions, etc. and has changed working systems and procedures of them. Governments have entered into e – governance era, business related information are being stored and communicated in electronic format, even libraries have changed their information systems. The technology has changed the whole procedure of collection and dissemination of information and knowledge.
IT covers many areas:
- Computer Hardware
- Database Management
- Software Analysis And Design
- Computer Networks
Some related job options:
- Software Engineer
- Computer Programmer
- Database Specialists/ Administrator
- Network Specialists/ Administrator
- System Analyst
- Programmer Assistant/ Junior Programmer
- EDP Manager/ Officer
- EDP Assistant
- Assistant Database Manager
- Computer Faculty/ Computer Trainers
- Project Manager
- System Manager
- Computer Maintenance Engineers/Technicians
- Computer Operator
Other than IT and software industry, an IT or computer profesional can find good job prospects in other sectors:
Finance & Accounts - Computerised accounts handling, inventory, payroll, shares, Income tax, etc.
Media & Publishing - Graphics, animation, editing, etc.
Certificate Course (1 year)
Diploma Course (3 years)
Post Graduate Diploma in Computer Application (PGDCA) (1 year)
B.Sc. Computer Science or IT or Computer Application, B.I.T. (3 years)
M.Sc. (Computer Science) or (IT) or (Computer Application) (2 years)
B.C.A. / M.C.A. (3 years)
B.E. / B.Tech. (Com.Sci./IT) (4 years)
M.E. / M.Tech. (Computer Science/IT) (2 years)
Remuneration of IT professionals varies from company to company and experience level. In big and reputed companies, good and experienced candidates are paid good salaries whereas inexperienced and beginners get low salaries specially in small companies.
Hotel and Hospitality industry has numerous career options in hotels, restaurants, resorts, cruise ships, Airlines, travel agencies and catering services etc. There is always a demand of trained professionals in hospitality line who can manage things efficiently.
Some of career options are:
- Manager, Housekeeper, Floor Supervisor
- Receptionist, Front Office Manager
- Air Hostess
- Chef, Cook
- Attendant, Bartender, Bell Boy, Room Attendant
- Security Officer, Security Guards
Fashion Designing is concerned with designing apparels and accessories for men, women and children. Other that clothes, fashion designing includes designing of jewellery, footwear, bags and other accessories. The designer has to take care of size, fitting, style, colour, texture and material.
At first, designer makes a sketch of the original idea on paper and then convert it into final fashion product. For a designer, acquiring knowledge about fabric, weave, material, texture, colour and design and trends are also required.
Fashion Designing can be categorised into:
(1) Textile or fabrics Designing,
(2) Leather Designing (including garments, foot wear and accessories),
(3) Jewellery Designing
Job Options/ Scope:
Some Fashion designers work as freelance designers and design for individual clients or sell to stores or cloth manufactures. Some designers work for fashion company and design for the company only. Other designers start their own fashion shops or stores and sell under their own label.
One can find job with Export houses, textile mills, boutiques, garment stores, leather companies, jewellery houses after completing degree or diploma course in fashion designing.
Career Options: Fashion Designer, Fashion Coordinator, Fashion Consultant, Fashion Journalist, Freelance Designer, Stylist, Faculty, Boutique Business, Entrepreneurship, etc.
Institutes & Courses:
National Institute of Fashion Technology (NIFT)
- Diploma - Fashion Design
- Under-Graduate Programme in Design
New Delhi, Mumbai, Kolkata, Hyderabad, Chennai, Gandhi Nagar, Bangalore
National Institute of Design, Ahmedabad.
- Diploma Course in Apparel.
Sophia Polytechnic, Bombay.
- Diploma in Fashion & Dress Designing
Pearl Fashion Academy, Delhi
- Diploma/Certificate in Fashion Designing
Institute of Fashion Technology, New Delhi.
- Diploma in
a) Garments Production Technology
b) Fashion Designing
c) Apparel Merchandising
Lady Irwin College, New Delhi
- Professional Diploma Course in Textile & Fashion Designing.